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The loudest of the bunch! Teufel Store in Essen is "just pure amazing."

The loudest of the bunch! Teufel Store in Essen is "just pure amazing." Download image and video material 

Overview of features:
  • Teufel Audio opened the store in Essen on 3.8.2018, the first store outside of Berlin
  • Over 7,000 visitors and 1,000 items sold on the opening day (Friday 3.8., Saturday 4.8.)
  • Glass showroom ready for use
Just amazing!
You will rarely see Sascha Mallah, Managing Director of Teufel Audio speechless. How this happened when he saw the finish version of the store in Essen during the opening "I trusted the amazing team and knew that everything would go as planned and look great. However, when I was last here three months ago, it was still a pile of rubble and since then I wasn't here. The result really knocked my socks off! For the first few minutes I couldn't say anything. Our products are really set in out phenomenal scene, and to those that look closely can appreciate the finer details. Just pure amazing!" 

Local audio experts
"In Essen we wanted to continue with the most successful concepts from Berlin", explains Sven Kirchner, General Manager Customer Retail at Teufel Audio. "It's a lot more important that our team take the time to listen to the customers' needs rather than just to quickly sell an expensive loudspeaker. Customers in Berlin, know and treasure this service, and now they can in Essen too." The whole team is made up of experienced staff who have knowledge about audio. To get the best knowledge about the products each team member spends two weeks in Berlin, at the company's HQ. " Our team really has to know the ins and outs of each product", explains Sven Kirchner. "Of those two weeks in Berlin the training was in the flagship store, but that's we spent the least amount of time. The newcomers spent a lot more time in customer service, engineering, design studio and the quality control."  

Glass showroom
At the end of the day it's all about the sound - and to make sure our customers can experience the true Teufel sound, we have a glass showroom. "The store is only on one floor, we don't have a second like in the Berlin store, so we can just have a showroom. However, we still want present as many of our speakers as possible, so it's extra important in Essen to book an appointment." explains Sven Kirchner. At teufel.de/shop-essen (only available in German) customers can book an online appointment, and listen to speakers and compare them. The glass design allows speakers to be seen, even when a consultation is in progress.
Press contact
Florian Weidhase
Presse & PR
Lautsprecher Teufel GmbH
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